About Us

Soileh started as many things; a stall at the local farmers market, upcycled clothing, eco-friendly garments, everything hand-sewn by myself. I busily crafted at home or the park while my son crawled around. But before that, it began as a small seedling of an idea. I worked at an op-shop/recycling center in Wanaka, NZ on a work and holiday visa. I had never imagined I would witness the brutal aftermath of fast fashion and excessive consumption firsthand. We resold amazing items for only a few dollars a piece, and we had bins of free things outside the store, but the sad reality was, that there was always too much stuff. It came in faster than we could move it. Shopping carts and bins of donated items filled up the already overflowing store daily. It was at the end of my visa there that I got pregnant with my son. I knew I wanted to stay home and raise him on my own, but I also wanted to continue my mission of making a small change in the world around me. Thus, here I am today.

I started at the roots, under the rich soil just waiting to emerge above the earthly barrier and bloom. I am a single mother empowered by making a difference and minimizing waste and plastic clothing. I spent many years cultivating a clothing brand that was sustainable and comfortable for the modern-day dream seeker—a place where the tapestry of well-being, individuality, and comfort is woven into every piece. 

Soileh is more than a brand; it's an embodiment of the art of living well. We strive to be as transparent as possible- from our famers, to our weavers and manufactuerer, to our the packaging and shipping and each set of hands that comes across our clothing in between. Explore our ethically woven collection, and let every piece resonate with the essence of a life lived wildly. Embrace the comfort, the wonders of natural fabrics, and the solace that Soileh brings into your world.

That is my Ode.

xx,

Jena